Macaluan, Inc. (HMI) is a Philippine corporation and registered
with the Philippine Securities and Exchange Commission in 1995
as a dairy farm entity, whose primary purpose is to sell and
breed cattle farm animals, and the production of milk and related
was founded by its current President and Chief Operating Officer,
Mr. Eduardo J. Soriano, who has been engaged in the dairy industry
since his family operated San Miguel and Magnolia Dairy.
began with just a handful of Magnolia dairy cows but quickly
expanded into a small-scale dairy farm following the acquisition
and importation of 100 heads of Freshian Sahiwals from Australia.
In the late
1990’s HMI decided to further expand and venture into
dairy processing operation. The plant initially processed a
daily average of 100 liters of liquid milk and cheese products,
which include white cheese or kesong puti, ricotta
and cottage cheese. These were delivered by reefer vans daily
to Manila’s exclusive subdivisions and villages thus earning
its moniker“The Milkman”.
an extensive advertising campaign to promote its products, HMI
has since gained a slice of the vast dairy market through word
of mouth. Consumers began appreciating the nutritional quality
and pure taste of its fresh cow’s milk products to win
over the support from loyal customers.
located in the foothills of Mt. Makiling in Calauan, Laguna,
the farm today boasts several hectares of grazing land for the
dairy herd, an automated milking parlor, a feeding and a micro
dairy processing plant.
Hacienda Macalauan’s commitment to excellence has garnered
recognition by some of the country’s leading culinary
experts such as Reggie Aspiras and Margarita Fores. Additionally,
exposure to the educational sector through farm tours has captured
the attention of the National Book Development Board (NBDB),
which promotes awareness of good health to children through
book features, celebrity reading sessions and school visits.